- 27 July 2016, 12:00 in Digital Marketing

What can retailers learn from Pokémon Go?

I wonder if you are as staggered as I am at the recent furore around Nintendo’s new mobile game, Pokémon Go.
With the Pokémon franchise having already dominated the respective worlds of children’s TV, trading cards and handheld video games, this new app sees players use the camera on their mobile phone to search for and capture their favourite digital monsters in streets, parks, schools, and effectively anywhere else...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 July 2016, 10:00 in Digital Marketing

Access the Content Multiverse through Social and Brand Engagement

The days are long gone when companies didn't need to personalize their marketing communication and...


- 25 July 2016, 09:00 in Digital Marketing

How to Ensure your Site can Cope with your Campaigns

When the UK government's European Union (EU) referendum voter registration website crashed shortly after 22:00 on 7th June, it served as a warning to...

- 20 July 2016, 15:00 in Digital Marketing

Why Brands Should Learn the Language of Emoji

There are only 26 letters of the alphabet, but most of us have access to a language with over 1,600 characters at our fingertips – and there...

- 20 July 2016, 11:00 in Digital Marketing

Five Trending Strategies that Leave Marketers in the Dark

Washing machines with a virtual display of what is spinning inside them, auto-adjusting thermostats, and fridges that restock themselves. This is not...

- 11 July 2016, 15:00 in Digital Marketing

Micro or Maxi: Does Length Matter in Video Advertising?

The micro video trend is here to stay: increased consumption of snack-sized content and the enduring popularity of short-form video platforms such as...

- 11 July 2016, 11:00 in Digital Marketing

EU-Law/Trademark law It is already time to act!

On 23 June 2016 the citizens of Great Britain voted to leave the EU. As the European Union trademarks are only valid throughout EU Member States, in...

- 8 July 2016, 11:00 in Digital Marketing

M&S Must Engage Fashionistas to Grow Market Share

Consumer data insight company, Starcount, concludes that M&S is failing to engage new fashion consumers because it is turning its strategies...

- 7 July 2016, 15:30 in Digital Marketing

Creating a Thousand Strong Marketing Team

In this day and age brands can only achieve so much with traditional broadcast and social media marketing. To truly experience the power and...

- 5 July 2016, 13:00 in Digital Marketing

Unlocking Content Strategy to Drive Superior Customer Experience

Leading digital marketing, technology and commerce consultancy, Amaze, has launched its latest white paper, "unlocking content strategy to drive...

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