- 17 August 2016, 09:00 in Digital Marketing

Adapt to Survive

Charles Darwin’s theory of evolution explains that organisms equipped with characteristics best suited to their environment are most likely to survive. The same reasoning applies to businesses. Organisations that are not equipped with suitable technological attributes will struggle to survive in the evolving landscape ruled by Generations Y and Z.

Did you know that roughly 60% of small businesses in the UK don’t have a website? A 2015 study by Redshift...

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