- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 August 2018, 08:00 in Trust

Consumer data acquisition done properly

In the data world many complain about GDPR and the negative effect it has had...


- 12 July 2018, 08:00 in Features

Influencing the Next Generation of B2B Buyers

Millennials will make up over a third of the global workforce By 2020. They are already quickly moving up the corporate ladder and taking on more...

- 6 July 2018, 11:06 in GDPR

Workshop to examine future of marketing and advertising in a GDPR world.

An expert on marketing and data privacy will be the trainer in a forthcoming workshop, to be held on 12th September in Central London, looking at the...

- 5 July 2018, 08:00 in Content

Why Content is Key to your Digital Marketing Strategy

According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. What does this mean? It means that...

- 4 July 2018, 08:00 in Adtech

Most consumers are happy to share data, but only if the benefits are clear

New global research reveals consumers would like more control over their data and greater insight into what the benefits are to them Just over half...

- 31 May 2018, 09:00 in GDPR

GDPR emails, were they necessary?

Companies may be unnecessarily decimating their database of customers, a leading expert in GDPR has warned. We are all getting them: emails...

- 25 May 2018, 08:00 in Search

5 Ways AI can Improve your PPC

With more and more budget being directed towards digital media, the PPC auction is becoming ever more competitive, making it a tough world for...

- 23 May 2018, 09:00 in GDPR

Data Protection Magazine: Millennials are different, or so they say

Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the business generalist with their task of...

- 18 May 2018, 08:00 in Digital Marketing

Does Size Matter When it Comes to Twitter?

Tweets consisting of over 140 characters demand greater attention from Twitter users – contrary to the widespread belief that brevity is the...

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