- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 9 October 2017, 13:00 in Digital Marketing

Chiara Rustici: "Data is a regulated industry: get over it!"

Pragmatism governed the morning talks at GDPR summit in London, where listeners were given a...


- 9 October 2017, 07:30 in GDPR

Data Masking: Anonymisation or Pseudonymisation ?

Among the arsenal of IT security techniques available, pseudonymisation or anonymisation is highly recommended by the GDPR regulation. Such...

- 9 October 2017, 07:00 in GDPR

GDPR: Summit London is on today

Today’s GDPR: Summit is a coming together of leading entrepreneurs, marketers and business professionals, on a day that should bring timely...

- 6 October 2017, 08:00 in Features

Top Digital Marketing Trends to Watch Out for in 2018

From the growth of Voice Search and Video Content to increasing use of A.I. - 2017 has seen a number of exciting developments in the digital...

- 6 October 2017, 07:30 in GDPR

How Will GDPR Impact Tech Companies and IT Departments?

Common IT practices in application test and QA, pre-production, and training environments are now under particular scrutiny under the GDPR. The...

- 5 October 2017, 08:30 in GDPR

How Will GDPR Impact the US and UK ?

You might be forgiven for thinking that GDPR and data protection are not a problem for UK or US-based company that avoid soliciting EU business. But...

- 5 October 2017, 08:00 in Social Media

5 Reasons your Facebook Campaign isn’t Working

Facebook advertising can be a frustrating business. Maybe your ads are getting plenty of impressions, but nobody wants to click - or perhaps you get...

- 5 October 2017, 07:30 in Analytics

7 Ways for CMOs to Beat the Analytics Adoption Odds

Data has never been more central to the world of marketing than it is today. CMO budgets are rising fast, and with them the responsibility to spend...

- 4 October 2017, 08:00 in Social Media

How to Increase Sales via Instagram

Instagram is perhaps, dare I say, the most popular social media platform out now, amassing 700 million monthly active users, made up of brands,...

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