- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 3 October 2017, 08:30 in GDPR

What you Need to Ask Tech Vendors About GDPR

Many technology vendors are finding ways to align their offerings to the challenges that organisations...


- 3 October 2017, 08:00 in Features

Lost Emails Cost Customer Relationships in Under 60 seconds

There is an alarming risk to customer retention surrounding business-critical emails, according to email service provider Mailjet.  The...

- 3 October 2017, 07:30 in Features

3 Guiding Principles to Becoming a Purpose-Driven Company

Brands are at a crossroads. Everyone wants to enter the customer’s inner circle (the narrow list of 3-6 organisations you truly allow to have...

- 2 October 2017, 08:30 in Data

Why Small Businesses are Right to Worry About GDPR

Here’s the scenario. You’re a business owner. You pay your taxes. Never late. You account carefully. Never falsely. You treat customers...

- 2 October 2017, 08:00 in Adtech

TV Ads still Alive and Kicking Despite of Subscription Video’s Rise

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use subscription video on demand...

- 2 October 2017, 07:30 in Content

The 5 Most Common Content Marketing Mistakes (and How to Fix Them)

The production of content is increasing rapidly. Some 79% of marketers intend to produce more content in 2017 than they did last year. But this...

- 29 September 2017, 08:30 in Data

You Say Regulation, I See Marketing Process Automation

Healthcare, medical research, clinical trials, finance, the military - In these regulated sectors, there is process. Always. Processes for...

- 29 September 2017, 08:00 in Features

How AI is Reshaping the Dynamics of Modern Marketing

Machine learning software and pattern recognition have come a long way since their birth during the 1960s, especially during the past decade. The...

- 29 September 2017, 07:30 in Lead Generation

Does the Length of the Subject Line Matter?

Marketers need to abandon the false belief that less is always more when it comes to email subject lines, according to a study by Persado. In a study...

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