- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 17 November 2017, 11:14 in Digital Marketing

Getting your Marketing ready for Christmas at Integrated Live Marketing Summit

Christmas is fast approaching with only 38 sleeps left! And whilst some people may be...


- 15 November 2017, 11:09 in Digital Marketing

Get your readers emotionally involved - Grab and keep their attention!

60% of B2B and B2C marketers are struggling to produce engaging content and 35% find it difficult to produce a wide enough variety of content to keep...

- 14 November 2017, 10:53 in Features

Maximise post-campaign interest with telephone answering support

Marketing only works if you’re able to properly capture and handle the leads it generates. Otherwise it has been a pointless exercise. Sounds...

- 14 November 2017, 10:46 in Features

Optimise your most visited office – with Live Chat on your website

The days of a website performing as a shop window are over. At the very least a website needs to be a showroom with interactive examples of services,...

- 13 November 2017, 12:39 in Features

Announcing the Integrated Live Marketing Summit 2017 Agenda

We are delighted to reveal the agenda for this year’s Integrated Live Marketing Summit. Join us on November 21st for a one-day conference,...

- 13 November 2017, 08:00 in Customer Experience

Why Online Retailers Need to Step Up Live Agent Provision

Normal shopping rules don’t apply online. Where bricks and mortar stores close at 5pm, the beauty of the internet for consumers is that shops...

- 10 November 2017, 08:00 in Features

Seize That Marketing Moment

How loyal do you feel to certain brands? Would you stick with one over the other, no matter the price difference or level of service? Nowadays, the...

- 9 November 2017, 08:00 in Features

What Marketers Can Learn From Sports Clubs

If a club is relegated to a lower league you'd expect some fans to stop parting with their hard-earned cash to go and watch ‘their’ team....

- 8 November 2017, 08:00 in Adtech

Coca-Cola’s “Gogglebox” is Most Engaging Christmas Ad

When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a...

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