- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 28 November 2017, 16:53 in Features

How Can Virtual Reality Tell Your Story?

With the virtual and augmented reality industries continuing to grow and develop across the world,...


- 28 November 2017, 16:13 in GDPR

GDPR Conference Europe: Is a New Approach to Marketing Needed for GDPR?

The General Data Protection Regulation (GDPR) is just around the corner. Coming into force on May 25th 2018, the new regulation aims to overhaul the...

- 28 November 2017, 08:00 in Data

3 Reasons Why Digital Marketers Must Embrace “X Data”

For today’s digital marketers, data is everything. From cloud to edge, big to small, if there’s one thing digital marketing isn’t...

- 27 November 2017, 08:30 in Adtech

Inclusion in Advertising Will be Ground Up, Not Ground Down

Plus ça change, plus c’est la même chose: gender representations in advertising have arguably barely changed over the past decade....

- 27 November 2017, 08:00 in Social Media

There's More Than Meets the Eye for Social Media Advertising

Social media is continuing to get a bad rap right now. In between the memes and the videos of cats, users are seeing content they aren’t...

- 24 November 2017, 08:00 in Adtech

Transform Everything You’re Doing to Drive Growth

“Transform everything you’re doing to drive growth,” Mark Pritchard, P&G’s Chief Brand Officer. That’s my key...

- 23 November 2017, 08:00 in Customer Experience

How Fragmented Customer Experiences are Holding Brands Back

Sometimes it’s not the experiences that matter, but the spaces between them. So often, this one important truth gets missed in customer...

- 22 November 2017, 08:00 in Adtech

The Age of Now: Advertising Needs to Meet the Purchase Point

Unless you’ve been living under a rock, you’ll have noticed that in recent years there has been a sharp influx of on-demand services,...

- 21 November 2017, 08:00 in Adtech

Advertisers Admit “Ineffective Use” of Media Technology

More than four in 10 advertisers have admitted they are still using media technology "ineffectively" or "completely uneffectively", according to a...

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