- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 13 March 2018, 08:00 in Digital Marketing

How can Businesses Future-proof their Digital Strategy?

Having a clearly defined and collaborative digital strategy is crucial to unlocking the online growth...

- 9 March 2018, 16:34 in GDPR

72% of Brits haven’t heard about GDPR

In the lead up to the GDPR regulation, YouGov researched consumers’ attitudes towards the new rules and data privacy more generally. Although...

- 8 March 2018, 08:00 in Features

Why “Audience-First” is Harder than it Sounds

“Audience first” is the new big obsession for digital marketers. But it’s not really a new thing at all, and neither does it change...

- 7 March 2018, 08:00 in Social Media

Retailers Set to Lose Customers if they Misjudge Social Media

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit...

- 2 March 2018, 09:13 in GDPR

What does GDPR mean for B2B email marketing?

The GDPR will bring the protection of personal data into focus across all facets of business life, and this is going to alter our approach to B2B...

- 28 February 2018, 15:41 in GDPR

“We are just opening Pandora’s box”, says Adil Akkus, Axa Investment Banking

Adil Akkus, from Axa Investment Banking, speaking at next week’s GDPR Conference Europe: Roadmap for Sales & Marketing, says that...

- 27 February 2018, 08:00 in Content

Consumers Shunning Personalised Content

As brands continue to focus in 2018 on how they can use customer data to deliver personalised messages to shoppers, new research from marketing...

- 26 February 2018, 08:00 in Features

Marketers Blindly Optimistic on Digital Strategies

Today’s senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital...

- 23 February 2018, 09:57 in GDPR

GDPR impact on B2C marketers

Data and data analysis, it has become the lifeblood of consumer marketing, but under the General Data Protection Regulation (GDPR), the processing of...

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