- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 February 2018, 15:30 in GDPR

The journey to GDPR: Is consent the new king?

When the General Data Protection Regulation hits in around three months’ time, a new era...


- 22 February 2018, 08:00 in Features

Audience-First: The Future of Paid Performance

The paid landscape has seen some huge developments over the last year. Thanks to Return's dedication to connecting our clients with the right...

- 20 February 2018, 08:00 in Features

Influencer Marketing: A Long-Term Investment, Not a Short-Term Fix

Flash in the pan or medium of the future? The boom of influencer marketing is attracting the attention of many brands. A recent Gartner survey,...

- 16 February 2018, 16:31 in GDPR

Data security preparations pick-up ahead of GDPR

With or without GDPR, data security is fundamentally important. But research finds that many businesses and charities are putting more emphasis on...

- 16 February 2018, 10:57 in Features

Smarter, Faster and Simpler – The Three Keys to Better Traffic Monitoring

In the world of high technology there are three key specs that distinguish the best products from the mediocre - Smaller, Faster and Simpler. Over...

- 15 February 2018, 13:41 in Features

Put the Passion Back Into your Market Research!

Research is used widely by 84% of communications professionals but, on average, less than half of communication based campaigns that are delivered...

- 6 February 2018, 11:31 in GDPR

Accountability must inform a new marketing mindset under GDPR

Tim Hunt, Marketing Leader & Strategic Adviser on GDPR got proceedings underway in the Roadmap for Marketers theatre at GDPR Summit London, by...

- 2 February 2018, 10:12 in Features

The brand damage blindspot

The majority of senior marketing and IT professionals agree that a data breach would have a negative impact on their company’s reputation,...

- 1 February 2018, 08:00 in Adtech

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This may seem near impossible but the answers to your problems...

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