- 30 October 2017, 07:30 in Social Media

Social ROI: Digital Marketers Need to Stop Measuring the Wrong Things

For many of the digital marketers we talk to, social measurement is a permanent headache. Am I looking at the right KPIs? Is there an easy way to determine ROI? Does social even drive revenue? These are the questions we hear almost daily, and for good reason: it’s a mess.

The complexities of identifying, tracking and evaluating KPIs and metrics leaves people feeling insecure about the right way to measure the...

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5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 17 October 2017, 08:00 in Social Media

How to Prevent the Dream of ‘Going Viral’ Turning Into a Nightmare

Who of us marketers hasn’t dreamt of a campaign going viral? But, to prevent that...

- 5 October 2017, 08:00 in Social Media

5 Reasons your Facebook Campaign isn’t Working

Facebook advertising can be a frustrating business. Maybe your ads are getting plenty of impressions, but nobody wants to click - or perhaps you get...

- 4 October 2017, 08:00 in Social Media

How to Increase Sales via Instagram

Instagram is perhaps, dare I say, the most popular social media platform out now, amassing 700 million monthly active users, made up of brands,...

- 27 September 2017, 09:30 in Social Media

Twitter Trials 280 Characters

Twitter has announced it is trialling a 280-character limit on its tweets for some users.  Twitter founder Jack Dorsey was the first to trial...

- 22 September 2017, 08:30 in Social Media

4 Top Tips for Navigating the Forever-Changing World of Social Media

Will social platforms be around for years to come? I believe so. But perhaps not in the form we know now. The social media landscape is constantly...

- 20 September 2017, 08:30 in Social Media

Facebook on the Fringe as Teens Show Their ‘True Self’ on Instagram

Instagram is the platform choice of UK teenagers to express their true selves, follow their idols and keep up to date with the latest trends, leaving...

- 20 September 2017, 08:00 in Social Media

Will Instagram Stories Sound the Death Knell for Snapchat?

There are over 65 million people living in the UK, with 69% of people aged 16-74 using social media. That leaves an approximate 33 million...

- 18 September 2017, 08:00 in Social Media

From Content to Checkout: Boosting Retail Sales Through Social Media

The latest figures from the Confederation of British Industry, show that UK retail sales growth has plunged at its fastest pace in over a year. As...

- 15 September 2017, 08:30 in Social Media

CMOs Struggling to Prove Social Media Positively Impacts Business Objectives

Marketing budgets are increasingly being invested in social media over other marketing channels – which is a significant shift. According to a...

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