- 19 March 2018, 08:00 in Social Media

Cracking Qualitative Research with Social Influencers

Here’s a starter for ten, to quote Jeremy Paxman: In an era of data abundance, why is it so difficult for marketers to find out what their audiences really think?

There seem to be two main reasons. First, our love affair with data seems to have relegated in-depth qualitative insight to a distant second place. And second, deriving high-quality qualitative insights is expensive: in today’s uncertain economic climate, focus groups and...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 15 March 2018, 09:02 in Social Media

Social Influencers Facing Bigger Crackdown on Ads

Social media influencers could be about to face a bigger shakeup in how they advertise...

- 15 March 2018, 08:00 in Social Media

Stepping into Amazon's Slipstream to Power up Social Media Strategies

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue, something that astute...

- 7 March 2018, 08:00 in Social Media

Retailers Set to Lose Customers if they Misjudge Social Media

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit...

- 13 December 2017, 08:00 in Social Media

Virtual Reality and the Future of Social Media

While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will...

- 1 December 2017, 08:00 in Social Media

3 Ways to Enact Social Media Damage Control for Events

Think about the last event you hosted. Chances are your team tried to plan for every contingency, but between technology failures and bad weather,...

- 27 November 2017, 08:00 in Social Media

There's More Than Meets the Eye for Social Media Advertising

Social media is continuing to get a bad rap right now. In between the memes and the videos of cats, users are seeing content they aren’t...

- 2 November 2017, 08:00 in Social Media

Complaining consumers target retailers through social media

Over a third (36%) of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an...

- 1 November 2017, 07:30 in Social Media

The Social Media Report Template for B2B Marketers

It’s safe to say that most companies are all over social media. But, and it’s a biggie, are they getting the most out of it? Yes,...

- 31 October 2017, 07:30 in Social Media

Dark Social: The Black Hole of Your Referral Traffic

The term "Dark Social" is being kicked around every so often by marketers. In this post, we'll answer some of the most important questions about the...

← Older Newer →

© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS