- 10 October 2013, 08:30 in Social Media

From Email to Social Series: The Rise of Social Networking

The way businesses communicate with their customers, their partners and their employees is changing. Email has been the de facto communication tool for business, but the rise of social networking has made the inadequacies of email increasingly apparent. This is the second in a three part series examining the strengths and weaknesses of email, how social networking both inside and outside the company is improving the efficiency of business communication,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 October 2013, 13:00 in Social Media

Navigating Facebook’s Recent Changes – A Marketer’s Guide

Facebook is an ever evolving platform, with new features and consumer usage patterns regularly appearing...

- 7 October 2013, 17:00 in Social Media

It’s Me, Not You: Don't Miss Out on Social Media

It might seem like the right thing to do, but blowing one’s own trumpet really hard can often lead to disenfranchised customers and...

- 4 October 2013, 07:59 in Social Media

‘Dis-Like’: Consumers Take to Social Media to Complain About Retailers

Social media is giving consumers a new outlet to vent their frustrations about companies whose online ordering and delivery services disappoint. In...

- 3 October 2013, 16:50 in Social Media

Rapid Retail Campaigns

Nando’s adopted ‘Fergie Time’ (+00:05) on May 8th in tribute to Sir Alex Ferguson’s retirement from Manchester United;...

- 27 September 2013, 09:45 in Social Media

The Rise and Rise of the Influencer – What it means to today’s marketers

Marketers the world over are starting to realize that achieving “likes” and “follows” is only scratching the surface social...

- 25 September 2013, 09:41 in Social Media

Why It’s Not Enough to Be Liked on Social Media

Perhaps the exploitation of social media was always inevitable. After all, could brands really sit by and not capitalise on the holy grail of real...

- 25 September 2013, 09:18 in Social Media

The Rise of Visual Social Media - Instagram, Pinterest and Tumblr

Audiences have never been as information-hungry as they are today, but competition for their attention online is rife. Our research found nearly nine...

- 20 September 2013, 12:29 in Social Media

Vine for small businesses - The key points

Not so long ago Twitter launched a new video sharing app called Vine. The service enables users to create and upload 6-second videos using their...

- 20 September 2013, 11:40 in Social Media

Social media – the new recruiting tool

For most businesses, recruitment is a vital process that is often time consuming, expensive and frustrating. Of course sourcing the candidates is a...

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