- 4 November 2014, 15:00 in Social Media

Trendology: The Data Behind Real-Time Marketing

In the world of digital marketing, new strategies and tactics come and go faster than ever before. It seems that every month there is a new platform, screen, social network or posting strategy via which to reach audiences, drive engagement and develop connections with customers and fans. However, there’s one new approach to marketing that I believe is here to stay.

Real-time marketing (RTM) is the practice of brands and media...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 24 October 2014, 17:00 in Social Media

Charities and Social Media – Why a More Visual Approach is Emerging

Social media is arguably better suited to use by charities and other not-for-profits (NFPs) than...


- 24 October 2014, 08:00 in Social Media

Is there a case of Twitter vs Facebook? Past, Acquisition and Future

At a glance, it would be easy to assume that social networking giants, Facebook and Twitter, are in direct competition.. If we look to the...

- 21 October 2014, 17:00 in Social Media

Plotting a Course on Atlas

It has been a few weeks since Facebook announced the relaunch of Atlas, giving the marketing industry plenty of time to fully digest the news. Among...

- 21 October 2014, 11:00 in Social Media

Reassuringly Expensive: Pay to Play is Normalising Social for many Brand Owners

When social burst onto the scene several years back it was the organic and free nature of the channel that attracted brands. The potential to harness...

- 20 October 2014, 17:00 in Social Media

Dumber and Dumber: The Creeping Infantilisation of B2C Social Media

I’m not sure when social media became completely unbearable, but I know why it did; at some point in the past few years, a blue-sky-thinking...

- 16 October 2014, 15:00 in Social Media

Vine, Twitter and All Things Social

Harnessing the ability to explain yourself in 140 characters or in 7 seconds of video is not a skill that everyone can master, although for the few...

- 14 October 2014, 08:00 in Social Media

The Real-Time Revolution – How you can make it work for your brand

By the time you get to the end of this sentence, it will be out of date. Typical! Now the thing is, you might be thinking that you’ve pretty...

- 13 October 2014, 08:00 in Social Media

Is Twitter a True Bellwether?

Twitter is the darling of the chattering classes and wields an incredible influence relative to its size. Hashtags abound in creative work these...

- 10 October 2014, 15:00 in Social Media

Why We Need Better Training for our Social Media Experts

The word ‘expert’ implies brilliance, experience, and at the very least, an excellent level of training, but too many of our current crop...

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