- 9 October 2015, 08:00 in Social Media

Why Social Media Week Needs to Stop doing Social Media

One of the best things I saw during last month’s social extravaganza in London was ‘A Series of Provocative Statements’ at the National Gallery, hosted by James Whatley of Ogilvy and his ex-client Rebecca Williams, one of many valuable sessions hosted outside of the main ‘campus’ of Victoria House.

The two of them put on a thought-provoking session, cross-talking us through four or five provocative statements, also referred to...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 October 2015, 15:00 in Social Media

The Art of Social Selling

Social networks entered the mainstream some time ago, but while consumers have gotten to grips...


- 22 September 2015, 08:00 in Social Media

Social Media – A Great Add on to an Existing Marketing Strategy

Social media may be fun and exciting – but it is no substitute for traditional marketing. No company will build a business by social alone; it...

- 17 September 2015, 15:00 in Social Media

The Complexity of Facebook’s “Dislike” Button

We’ve all been there. A friend posts a tale of woe on Facebook. Their cat has passed away. Their flight was cancelled. They didn’t get...

- 15 September 2015, 10:00 in Social Media

300+ Million Users: Understanding Russia�s VK Social Network

VK, better known as VKontakte, is a Russian social network ranked by Alexa as the second most popular website in Russia after Yandex. At 300+ million...

- 9 September 2015, 10:00 in Social Media

10 Tips for Travel & Leisure Brands using Social Media

How do users of travel and leisure (T&L) products interact on social media? Are particular T&L businesses better at turning social media...

- 7 September 2015, 17:00 in Social Media

Social Discovery: Is it Time to Adopt the New Approach?

We’re much more likely to enjoy an activity when we have actively made the choice to participate rather than being told to. So why don't brands...

- 3 September 2015, 15:00 in Social Media

Social Discovery in the Digital Age

Social discovery is all around us. From film endorsements on Facebook to trending topics on Twitter or song recommendations on Spotify, you can be...

- 2 September 2015, 13:00 in Social Media

Twitter Removes 140 Character Limit from Direct Messages: 4 Ways That Benefits Businesses

If you are active on Twitter you will have probably already noticed that the 140 character limit has been removed from your direct messages. The...

- 1 September 2015, 10:00 in Social Media

Getting Started with Social Media – Five Practical Steps

Social media is a key part of the communications mix and can deliver tangible results by increasing awareness, customer engagement and driving sales....

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