- 19 September 2016, 08:30 in Social Media

Despite What You Might Think, Twitter is No Good for Customer Service

Social media and customer service are fairly uncomfortable bedfellows. For all that a brand must have a presence on social platforms, and for bigger companies a dedicated customer service account too, there is a major elephant in the room – social media is inherently unsuited as a customer service channel.

Looking at Twitter specifically, there are severe limitations for actually resolving queries and providing a good overall customer experience. How many...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 15 September 2016, 08:30 in Social Media

My Month of Messaging

While Facebook still has over a billion active users and Twitter has evolved to become...

- 14 September 2016, 08:25 in Social Media

Longer Tweets From 19 September

Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has...

- 12 September 2016, 07:00 in Social Media

A Fine Balance: How to Make the Most of Social Media Tools in Business

Social media is fun – it’s networking online after all! And yet in business, keeping up a social media presence can quickly drop down the...

- 8 September 2016, 07:30 in Social Media

Social Media Lessons from the US Presidential Election: 7 Hashtags to Follow

With the 2016 US presidential election inching closer, candidates are ramping up their social media efforts. While 2012 was considered the first...

- 30 August 2016, 07:00 in Social Media

A Marketer’s (Miniature) Guide to Pinterest

Starting off as a digital corkboard of inspiration in 2010, Pinterest has grown massively and now has over 110 million monthly users. It’s...

- 25 August 2016, 11:05 in Social Media

Do Social Media Firms Have a Responsibility to Tackle Extremism?

Do social media firms have a responsibility to tackle extremism?

- 25 August 2016, 08:00 in Social Media

8 Tips for Using Instagram for Business

Instagram has over 500 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or...

- 24 August 2016, 08:00 in Social Media

5 Ways to Use Video Marketing to Boost Sales and Client Retention

The human race watches over 6 billion hours of video on YouTube every month - and that’s just YouTube! As you’ve probably noticed, video...

- 23 August 2016, 09:00 in Social Media

Instagram Stories for Marketers

The newest update to Instagram, InstaStories, has created quite a buzz in the world of social media as it opens up a new opportunity for Instagram...

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