- 3 May 2017, 08:00 in Mobile

​Mobile Contributing to Declining Ad Viewability Levels

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.

Ads are deemed viewable if the meet the IAB and Media Ratings Council’s recommendation that 50% of the ad is in view for at least one second.

In the first quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines dropped...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 14 April 2017, 08:00 in Mobile

3 Ways to Inspire and Engage Shoppers via Mobile

Mobile’s role throughout the customer journey is undoubtedly becoming increasingly significant. With global consumers spending...

- 20 March 2017, 08:00 in Mobile

How 'Going Mobile' leads to Business Success

Mobile-first is no longer the future, it’s the reality. Smartphones are completely integrated into everyday life, whether it is for online...

- 17 March 2017, 08:00 in Mobile

Majority of Marketers Not Confident They’ve Sussed Mobile

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a...

- 9 March 2017, 09:30 in Mobile

More Than One-Third of UK Ad Spend Bound for Mobile in 2017

Mobile ad spending in the UK will reach almost £7 billion this year to represent more than a third (36.6%) of UK media ad investment, according...

- 22 February 2017, 08:30 in Mobile

How to Build a Mobile-First PPC Strategy

More and more people are using mobile devices everyday. Sixty-eight per cent of smartphone users check their phone within 15 minutes of waking up,...

- 27 January 2017, 08:30 in Mobile

How Will Mobile Marketing and Loyalty Evolve

Neither mobile marketing nor loyalty programs are new ideas when it comes to increasing share of the customer wallet, but the strategy behind both...

- 24 January 2017, 09:00 in Mobile

Mobile is the Secret Weapon for Omnichannel Leadership

Most brands and retailers are deluding themselves into thinking they are effective at omnichannel retail because they operate across online, in-store...

- 23 January 2017, 07:30 in Mobile

When 5G and VR Collide it will Change the Face of Mobile Marketing

5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile...

- 17 January 2017, 07:30 in Mobile

Making Noise About Google AMP

For a large number of people, reading mobile content on the web is a slow and frustrating experience. Seconds are crucial in the digital world and if...

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