- 26 October 2016, 08:30 in Features

Integrated Live: 'Eat Your Own Dog Food', says Mark Wright

I can comfortably say "eating your own dog food" is the strangest answer I've ever received to a question. But that was Mark Wright's response to my first question when I caught up with him ahead of his presentation at Integrated Live.

Mark rose to fame in 2014, securing a £250,000 investment from Lord Sugar by winning The Apprentice - a stepping stone to the creation of Climb...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 25 October 2016, 08:30 in Features

Integrated Live: How to Reach Consumers in a Low-Trust Category

You may have noticed that I've been asking Integrated Live speakers if they believe content...


- 25 October 2016, 07:30 in Features

Integrated Live: From Military to Marketing

I'm always fascinated by people who make massive career jumps; from one job to something completely different and something you wouldn't expect....

- 24 October 2016, 09:30 in Features

What Google’s Move From Computer Screens to Sofas Means for Marketers

Look at any computer screen and it’s highly likely you’ll see Google. The company has become so ingrained in our daily lives that Google...

- 24 October 2016, 08:30 in Features

Integrated Live: Using Data Science More Effectively

Depending on who you talk to, data is at the heart of everything in marketing. While many still argue that content is King, it's nothing if it's not...

- 24 October 2016, 07:30 in Features

Integrated Live: Customer is King

The audience and customer can sometimes be forgotten in marketing. Sounds strange, doesn't it! But sometimes you get so caught up in the development...

- 21 October 2016, 08:30 in Features

Integrated Live: How to Make the Most of Email

Email is still a staple of our personal and professional lives. Although we may not communicate with each other through email as much as we might...

- 21 October 2016, 08:00 in Features

How to Avoid a Marketing Disaster

Marketers, you have a tough job to do. You have to be edgy enough to stand out in a crowded market and attract attention — but not so edgy you...

- 21 October 2016, 07:30 in Features

Integrated Live: Relevancy is King

We all know how important apps are. Take a guess at how much apps you use a day, and how many times you use them. But, as editor of a marketing...

- 20 October 2016, 08:30 in Features

Integrated Live: Psychology of Language for Paid Search

You may have read in another of these Integrated Live speaker interviews that I fancy myself as bit of an armchair psychologist. I find it...

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