- 3 November 2016, 07:30 in Features

Integrated Live: Enhancing Video for Digital Marketing Strategies

In the digital age, when consumers are exposed to marketing communications in more locations, and across more devices than ever before, video is an integral part of companies’ ad spend, currently standing at 35% of total online ad spending. Ensuring that video has the highest chance of converting consumers and fostering strong brand images requires a double-pronged approach: Firstly, the content has to be of high quality and tell an...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 November 2016, 11:00 in Features

eLearning Insights That Will Improve Your Tech Marketing Videos

In tech companies, getting people to grasp new ideas and ways of doing things is...


- 2 November 2016, 09:00 in Features

5 Tips for Identifying Micro-Influencers

Finding an influencer who has a large following to promote your brand or product may seem like an easy task, but reach is not the only factor that...

- 2 November 2016, 08:00 in Features

Brand Marketing: It’s for Life, Not Just for Christmas

Now that autumn is upon us, the UK’s largest brands are preparing for the launch of their Christmas advertisements. These advertisements have...

- 31 October 2016, 09:30 in Features

How to Combat Rising Tensions Between the CMO and CIO

“The customer is always right.” The all too familiar phrase ingrained into our understanding of how consumer journeys must begin –...

- 31 October 2016, 09:00 in Features

How to Future Proof Your Marketing

Marketing is witnessing a state of disruption - an increasingly connected and demanding consumer, a shift towards ecommerce, an influx of data...

- 28 October 2016, 09:30 in Features

5 Marketing Trends Every Small Business Needs to Know About

Marketing is essential for the growth of any business. But as a craft, it’s always evolving to meet cultural and social demands. With consumers...

- 28 October 2016, 07:30 in Features

Integrated Live: Integrate Your Marketing With Your Consumers, Not With Itself

The value of an exquisitely integrated marketing plan cannot be denied; ad copy that blends beautifully with a search campaign and PR with...

- 27 October 2016, 10:30 in Features

Why Marketers Should Embrace Digital Disruption

Close your eyes and try to imagine a world without Uber, Airbnb, Facebook or Whatsapp. It’s difficult, isn’t it? It’s incredible to...

- 27 October 2016, 07:30 in Features

Integrated Live: Communicating Better With SMEs

You need a little bit of defiance in your life every now and again. It's the reason Andrew Last, client services director at Earnest, got in...

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