- 26 May 2017, 09:30 in Features

What Super Brands Must Learn From Start-ups to Survive in a Digital Consumer Age

Digital disruption of retail has picked up pace in 2017, with apparel brands seemingly taking their turn in the eye of the storm in recent weeks. Levis, Nike and North Face owner VF have become the latest retailer-reliant mega-brands to announce a new focus on the hotly contested and fast growing direct-to-consumer (DTC) market.

It’s easy to see why extracting middlemen and creating direct, loyal relationships with customers digitally is attractive....

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 26 May 2017, 09:00 in Features

Automation: Is Marketing Now More Science than Art?

Marketing has always been about creative campaigns but now more than ever both data and...


- 26 May 2017, 07:30 in Features

Why you Shouldn’t Segment your Marketing Activities

The chances are, you’ve come across the age-old adage, “too many cooks spoil the broth”, but the sentiment applies to your...

- 17 May 2017, 08:30 in Features

Without Tech Investment, your Marketing Strategy is a Paper Dragon

We all know someone that always talks a good game but never comes good on their promises. Unfortunately, if our latest research in the retail sector...

- 17 May 2017, 08:00 in Features

What can you Learn From Tesco’s New Marketing Approach

Tesco has hit the headlines many times over the past five years with a stream of bad publicity, from the ‘horsemeat scandal’ to large...

- 15 May 2017, 08:30 in Features

Marketing Without a Budget: The Power of Partnerships

There are many descriptions of the word partner. This is my favourite: “Either of two people dancing together or playing a game or sport on the...

- 15 May 2017, 07:30 in Features

It’s Time for Brands to Stop Broadcasting and Start Listening

The digital revolution gave marketers direct access to millions of people. From banners, slide-ins and sponsored posts to email, social and...

- 11 May 2017, 08:00 in Features

Why Product Reviews Matter in Affiliate Marketing and How to Write Them

If you shop online, it’s fair to say you probably read product reviews before deciding what to buy …and you’re not alone! Surveys...

- 11 May 2017, 07:30 in Features

Tick in the Right Box for a Digital Election

Brexit taught us a lot about the British public. One thing being, young people aren’t engaged in politics. With just 36% of 18-24-year-olds...

- 10 May 2017, 09:00 in Features

What Responsibility do Brands have Towards Mental Health?

The statistics are quite staggering. Every year one in four people suffers from some form of mental health problem. Mental health is also the leading...

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