- 7 June 2017, 08:30 in Features

3 Ways of Improving Digital Stores to Drive Sales and Brand Love

Imagine walking into a shop, only to find on close inspection that products are incorrectly or inaccurately labelled, with no sales assistant, and a lack of fitting rooms or mirrors. You’d be likely to leave pretty swiftly and never return. Yet this is exactly the digital experience that some brands are still offering their online customers.

All too often when brands think about their content, they focus on the hero content,...

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“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 June 2017, 08:30 in Features

Want to Get the Best Out of your Digital Agency? Think Before you Brief

When you make a big purchase like a home, car or new laptop, you rarely...


- 2 June 2017, 07:30 in Features

AI and Robots Aren’t About to Take Over the World, Yet

The concept of Artificial Intelligence (AI) – especially in the form of humanoid robots – is by no means a new phenomenon, with...

- 1 June 2017, 08:30 in Features

In Marketing, Fact is Better than Fiction

In marketing, the more facts we know about our target consumers, the more relevant our communications are likely to be. Despite this, we are far more...

- 1 June 2017, 08:00 in Features

Strategy of Influence

Influence marketing is like getting an invitation to the biggest party of the year. The guest list reads names from media moguls, to this...

- 31 May 2017, 09:00 in Features

The Importance of Pre-Production in Video Marketing

Video production is like cooking an extravagant dish from scratch. It takes time, effort and the most crucial part occurs before anything has been...

- 31 May 2017, 08:30 in Features

Promotional Products Still Hold Value

If you were concerned that promotional products had lost their value in the age of all things digital, then a new study will put your fears to rest....

- 30 May 2017, 08:30 in Features

Marketers Under Pressure to Measure External Factors Since Brexit Vote

Nearly three quarters (72%) of senior level marketers feel they are under additional pressure to measure external factors that affect their business...

- 30 May 2017, 08:00 in Features

How Different Sectors Can Devise a Superior Affiliate Marketing Campaign?

In its simplest form, affiliate marketing is a form of online marketing based on performance where an advertiser rewards affiliates (e.g blog or news...

- 29 May 2017, 08:00 in Features

5 Ways to Optimise Shopping Centre Marketing

As the role of the store continues to develop and an increasing number of connected consumers shop across a multitude of channels, it is important...

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