- 21 March 2017, 09:00 in Data

Moneyball Rugby: How Data is Fuelling the Rugby Revolution

England World Cup winning manager Sir Clive Woodward has a favourite story on using technology to tackle player fitness – how Will Greenwood used to run up and down during game breaks to improve his GPS stats.

Data has been in rugby a long time but it’s become a lot more sophisticated now, incorporating drones, wearable tech, eye-vision tech, smartphone apps, in-ground high-speed Wi-Fi, Dark Social, data science and artificial intelligence.

Consequently,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 21 March 2017, 08:00 in Data

Painting the Full Customer Picture: Combining Proprietary Data with Outside Insight

What’s the most effective approach to gathering insightful, honest and relevant information on the needs...


- 20 March 2017, 09:00 in Data

The UK is Still Adopting GDPR, So What are you Waiting For?

It is official. The General Data Protection Regulation (GDPR) is here to stay, at both home in the UK and abroad across the EU. Prime Minister...

- 10 March 2017, 08:30 in Data

Lessons From Barcelona: A Data-Eye View for Marketers

Love it or hate it, Mobile World Congress (MWC) never fails to turn heads in the marketing world. This year was no exception. Despite a look back -...

- 7 March 2017, 07:30 in Data

What Happens When Data and Marketing Align

Big data was the talk of adland this winter, after Spotify’s data-inspired ‘Weird’ campaign hit billboards around the world. The...

- 1 March 2017, 09:00 in Data

Using Consumer Data More Effectively

Consumers are often blind to the alarming volume of personal data at the disposal of digital corporations such as Facebook and Google, but for those...

- 28 February 2017, 08:00 in Data

Interpreting the Cross-Channel Consumer Identity: Can Big Data be the Answer?

Modern marketing is experiencing incredible growth, driven in part by Big Data. However, given the plethora of channels that it emerges from, it...

- 23 February 2017, 08:00 in Data

What Does the EU GDPR Mean for UK Marketers?

The EU’s General Data Protection Regulation (GDPR) comes into effect in 2018, and its implications for marketing are significant and...

- 14 February 2017, 08:00 in Data

A Match Made in Marketing Heaven? Data and the Digital Revolution

We hear a lot about the digital revolution nowadays - but how much do we really know about it? One thing is for sure, data plays a pivotal role in...

- 8 February 2017, 08:30 in Data

Now is the Time for Marketers to Cut the Costs of Poor-Quality Customer Data

Capturing and keeping customers’ attention has never been more difficult, or more important. But the third annual research report into the use...

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