- 11 April 2017, 07:30 in Data

Making Marketing Data-Driven? How to Deal with the Emotional Side

Over the past twelve months, we have seen seismic changes in the political and business landscape. The votes for Brexit in the UK and for Donald Trump in the US have been used as proof that we are entering a “post-truth” economy, where expertise is devalued compared to feelings and intuition.

At the same time, the marketing discipline has been looking to increase its use of data for decision-making and budgeting....

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 April 2017, 09:00 in Data

GDPR – Digital Marketing Impact

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...


- 6 April 2017, 08:30 in Data

An Introduction to GDPR

The General Data Protection Regulation will affect all areas of a business, and despite the UK voting to leave the EU the regulation will still be...

- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and will apply to the UK despite Brexit. As this is a...

- 5 April 2017, 08:30 in Data

How to Leverage Insights from Historic, Real-Time and Predictive Data

Activating media in the right place at the right time has long been the goal for marketers, and the growing sophistication of marketing technologies...

- 3 April 2017, 08:00 in Data

Pushing at an Open Door

When our attention span can be as short as eight seconds, capturing consumers’ attention is no easy feat. It doesn’t help that in the...

- 31 March 2017, 08:00 in Data

Quarter of Businesses Cancel Preparations for GDPR, but Experts Warn it's a Mistake

Almost a quarter of UK firms have cancelled all preparation for the EU General Data Protection Regulation (GDPR), misunderstanding that it will not...

- 30 March 2017, 09:30 in Data

GDPR Conference Europe Launches Second Event

The General Data Protection Regulation will affect all areas of a business, and despite the UK voting to leave the EU the regulation will still be...

- 27 March 2017, 09:00 in Data

How can Marketers Stay Personal in an Age of Privacy?

With the imminent arrival of the EU General Data Protection Regulation (GDPR), media conversations about the potential implications continue to...

- 24 March 2017, 08:00 in Data

Baby Boomers vs. Millennials: The Great Data Divide

In today’s world, data is created in every communication, interaction and transaction and is then used to make decisions and justify actions....

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