- 28 June 2017, 07:30 in Data

Data is the Lifeblood of Marketers’ Relationships with Customers

Marketing and sales professionals are constantly being tasked to secure the customer’s interest, bring in new leads and ultimately close sales. But technology – and, more crucially, data – is changing how this is accomplished. In the past, persistent cold-calling or simple email batch and blasts might have landed you a promising deal. However, like traditional media – which has rapidly shifted from physical newspapers to online – businesses are...

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