- 2 August 2017, 13:00 in Data

Marketers and Advertisers Unaware of GDPR

The majority of British firms in the marketing and advertising sector are unaware of the new wide-ranging data protection rules which come into force in less than a year’s time - despite 17% admitting the maximum fine for non-compliance would force them out of business.

According to a YouGov survey of 187 marketing & advertising companies, which was commissioned by national law firm Irwin Mitchell, only 34% admit to being aware...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 August 2017, 07:30 in Data

Why Marketers That View GDPR as More Than a Compliance Exercise will Truly Prosper

For marketers, the clock is ticking. It’s now less than a year until the biggest...

- 26 July 2017, 08:00 in Data

How to get More Insight from Complex Voice of the Customer Data

The big data revolution has meant that there are nuggets of insight within customer data everywhere: CRM data, reviews,...

- 25 July 2017, 08:30 in Data

Meeting Customer Demands Through Improved Interaction with Information

Today’s connected world brings with it many exciting opportunities. The coming years will be critical to marketers, as data continues its role...

- 21 July 2017, 08:30 in Data

Wetherspoons Deletes Marketing Database: Why Businesses Should not Follow Suit

The pub chain Wetherspoons recently surprised its customers with the decision to delete its email marketing database. The company informed customers...

- 18 July 2017, 08:30 in Data

Why Customer Insight Businesses are Pulling Ahead of the Pack

Putting the customer at the heart of everything you do by constantly innovating, makes for better business. And that’s why every company, from...

- 14 July 2017, 07:30 in Data

Retailer Alert: EU Data Privacy Landscape has Already Changed!

With less than a year to go before organisations which process, use or exchange consumers’ personal data within the EU need to comply with the...

- 11 July 2017, 08:30 in Data

How Insights From Unprompted Digital Data can Transform the Impact of Innovation and Improvement for your Business

There’s a difference between ‘having data’ and having data you can do something with. In light of this, it’s rather telling...

- 6 July 2017, 08:00 in Data

Why Data is Shaking up the Retail Marketing Role

Last month, a large electronics retailer announced it is folding marketing responsibilities into merchandising, and restructuring the marketing team...

- 6 July 2017, 07:30 in Data

Shoppers Say They Don't Get Anything in Return for Personal Data

Nearly three-quarters of shoppers in the UK feel they don't get enough from brands in return for sharing their personal data, according to new...

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