- 9 April 2018, 08:00 in Data

Facebook ID Theft? Why your Online Identity is up for Grabs

Identity theft is a goldmine for fraudsters, reaching an all-time high in 2016, with up to $16 billion worth of losses. During the first six months of 2017, there were a record 89,000 cases of identity theft in the UK alone.

The most commonly known type of identity theft is when criminals attempt to access the victims’ bank accounts or buy goods or services with the stolen credit cards. But your...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 4 April 2018, 08:00 in Data

The Warnings and Opportunities of the Facebook Data Scandal

We should all be aware of the ongoing scandal engulfing Facebook, Cambridge Analytica and the...

- 2 April 2018, 08:00 in Data

Why There’s Still a Place for Facebook in this Post-Cambridge Analytica World

It’s hard to remember an event as devastating to the reputation of social media as this week’s revelations. Cambridge Analytica stands...

- 22 March 2018, 08:00 in Data

Half of Marketers Don't Share Customer Insights with Sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to experience...

- 28 November 2017, 08:00 in Data

3 Reasons Why Digital Marketers Must Embrace “X Data”

For today’s digital marketers, data is everything. From cloud to edge, big to small, if there’s one thing digital marketing isn’t...

- 1 November 2017, 08:00 in Data

How Data Analytics is Making an Impact on Marketing

Predictive analytics has never been more important. A wealth of data is now available to businesses, but this doesn’t mean that everyone is...

- 24 October 2017, 08:00 in Data

4 Things Every Data-Driven Mobile Marketer Should Have on Their Agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article...

- 23 October 2017, 08:00 in Data

Marketers Say Creativity is More Important than Data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their...

- 13 October 2017, 08:00 in Data

It’s Time to Improve Targeting Accuracy with Data Management Platforms

Customers now interact with brands across a more diverse set of channels than ever before, whether that be social media platforms, email newsletters,...

- 2 October 2017, 08:30 in Data

Why Small Businesses are Right to Worry About GDPR

Here’s the scenario. You’re a business owner. You pay your taxes. Never late. You account carefully. Never falsely. You treat customers...

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