- 28 January 2020, 06:30 in Data

Transforming Consumer Electronics Through Data

This year’s Consumer Electronics Show (CES) in Las Vegas proved that consumer expectations of brands have evolved. They’ve always demanded the latest products and technologies, but they also want instant brand engagement and service.

It’s a lucrative market, but competition is fierce. The brands able to use data to understand consumer needs and add value will stand out. But how to do that?

The value of data

The answer lies in...

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The importance of storing data closer to home

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- 4 December 2019, 07:00 in Data

Is my campaign really limited to women aged 25-40? How cookieless targeting methods can teach us new things about our audiences

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- 23 October 2019, 11:25 in Data

Managing the Organisational Change Required by AI

It's no secret that making data science, machine learning, automation, and (eventually) AI pervasive across teams and industries will be a critical...

- 18 October 2019, 09:00 in Data

Hardware-based encryption is the key to future proofing data protection concerns

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- 3 May 2019, 08:00 in Data

Google to “auto-delete” users’ web browsing history

As the tech giants adapt to more stringent cultures and laws surrounding user privacy, Google is to give its users the ability to have their search...

- 9 May 2018, 08:00 in Data

How to Win the On-the-Go-Consumer With Data

Today's tech-savvy consumers are on the move, and if you want your brand to succeed, you need to keep moving with them. It makes no difference...

- 3 May 2018, 08:00 in Data

How to Build a Data-Driven Marketing Strategy

Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before....

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