- 22 December 2014, 17:00 in Customer Experience

Valuing their Voice: How to Make the Most of your Customer Feedback

The customer voice has never been stronger. As a result, businesses have to become more customer-centric by dedicating time and resources to collecting and responding to customer feedback, using the insights uncovered to improve and evolve the customer experience.

It’s not just customer service departments that are looking to customer feedback for guidance; marketers and ecommerce professionals are using this data to help acquire new customers and drive change across their...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 December 2014, 08:00 in Customer Experience

How to Create a Truly Differentiated Experience

User experience has time and again proved itself to be a deciding factor when it...


- 16 December 2014, 15:00 in Customer Experience

How to Effectively Personalise a Customer’s Experience

Personalised marketing is no longer just about adding a name to an e-newsletter, but using advanced tools to create a detailed picture of...

- 28 November 2014, 13:00 in Customer Experience

Harness Identity Management to Thrive in the Age of the Customer

The “Age of the Customer” is really the “Age of the Internet;” the Internet has taught customers that they no longer need to...

- 28 November 2014, 11:00 in Customer Experience

How do Sectors Compare when it comes to Customer Lifetime Value?

Customer Lifetime Value (CLV) is strongly linked with brand loyalty and ease of brand switching, so the ability to measure it varies by sector,...

- 24 November 2014, 17:00 in Customer Experience

How (Not) to Lose Friends and Alienate People – Key Rules of Customer Engagement

The subject of loyalty programmes is more topical than ever, with today’s brands falling over themselves to win customers and grow a loyal fan...

- 18 November 2014, 08:00 in Customer Experience

Why User Experience Needs to Get Strategic

It is commonly understood that good user experience (UX) is essential to commercial performance in our continually evolving consumer landscape....

- 17 November 2014, 08:00 in Customer Experience

Personalisation is key

The festive season is here. Bring on the bustling of the high street, and the voluminous clicks of online surfing for Christmas gifts – to...

- 11 November 2014, 11:00 in Customer Experience

4 Ways to Sell Technology (and Almost Anything Else) by Creating an Experience

Modern technology is designed with user experience (UX) at the forefront. Customers want all the latest features, but they also want something that...

- 4 November 2014, 08:00 in Customer Experience

From Telephone to Smartphone: How Customer Service is Evolving

Remember when you had to be home to talk on the phone? Happily, we traded that inconvenience when we traded our telephones for smartphones. And at...

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