Video is one of the key ways to make your webinars truly engaging, and connect with as large an audience as possible. Using video correctly allows you to turn your webinar from a potentially dull affair into a charismatic and informative piece of marketing that the people watching will love. In this post, we will take a look at the specific ways in which video can enhance your webinars.
Gives the host more opportunity to engage with people
Having a host who stands in front of a camera, and convincingly delivers the webinar, with strong body language and eye contact is a sure-fire way to keep people engaged with what you are saying. People watching will feel your business is more personable, and you will be able to engage with them clearer.
It is essential that you pick a host who can fulfil your requirements. Don’t just pick the person who is the most knowledgeable about the subject. Try and choose someone who is both knowledgeable and a good public speaker, since the webinar will be live, so you will be unable to edit out mistakes.
Makes it appear more professional
Video webinars give you the opportunity to showcase your filming talents. To create a truly professional and engaging webinar, you need to think about all aspects: lighting, sound and setting. If you want your webinar to appear more personable, think about setting it in a more comfortable, cosy setting, and if you want it to appear more instructional, keep it formal, bearing in mind that the fewer distractions in the background, the more attention on the host and what they have to say. Since the webinar is live, make sure you make all adjustments (exposure, focus, camera position) before you begin, so that you are fully ready when the time comes.
Allows for variation
We’ve all been on the end of a conference call that was boring us to tears, and that’s what a webinar with just audio can feel like. It is difficult to keep concentrating for 5 minutes, let alone the whole thing. Using video, and images in general, will allow for more variation in your webinar. Consider using small video clips relating to the topic of your webinar which you can integrate in, giving your host a moment’s break, as well as adding variation to your webinar. Obviously you can also add any key statistics to slides that you want to involve in your webinar; the more creative you are, the more chance you have of attracting and retaining a large audience.
People expect video webinars
The last reason why you should definitely include video in your webinar is that in this day and age, it is simply what people expect from a business. At this point, giving a webinar without video will seem old fashioned to those watching. You need to be able to provide people with up-to-date technologies in your communications strategy in order to convince them that your business is the one they should pay attention to.
As you can see, incorporating video into webinars gives you more opportunity to come across as an informative, worthwhile business to those watching. It is important to plan ahead and make sure that you take into account all aspects of the webinar and the ways video can be incorporated into them, approaching them creatively.
By Ben Cooper, Marketing Manager, EMEA at ON24
For a more thorough look at the best ways to incorporate videos into your webinars, sign up to ON24’s webinar, “7 Ways to Create Engaging Webinars with video” here.
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