With 313 billion active monthly users, Twitter is certainly not a platform to overlook. Unlike other platforms, this social media platform is a home for famous celebs, politicians, brands, and influencers. Ever since its launch, this social media channel has gained huge limelight. Tweets on Twitters can make any post viral within moments. Whether, it is trolling of famous sports stars on their bad performance, celebs’ fights, Leo’s first Oscars win, or tweet like “dunk in the dark” by Oreo Cookie that showed how real- time marketing could be done to make a brand viral.
No wonder why it has become a prime destination for numerous coveted brands for promotion. Despite all the appreciations, there is no shortage of people who criticize this fantastic channel for its 140 characters restriction. They believe that 140 characters are not enough to express what exactly you want to. Due to this, you may have heard the news that Twitter soon is going to expand their tweets from 140 characters to 10,000 characters. However, it still allows only 140 characters.
We cannot disregard the fact that what makes Twitter so unique is its 140 characters limit. This limit makes this channel straight to the point, fast, and interesting.
Leading companies still promote their offers within this limit. Let’s see how you can make most of these 140 characters to make a difference.
Use Clear CTAs in Your Posts
For branding, content is crucial. Therefore, use clear CTAs in your posts to make them meaningful and actionable because every single tweet of yours should reflect about your offer and the company. Twitter is a phenomenal platform where you can share content like blogs, articles, infographics, eBooks, Whitepapers linked to your website to promote your business.
Through your content, provide something valuable to become credible. In addition to it, be conversational and engage your followers to show that you care. Doing so will increase shares and retweets for your tweets.
Tweet Smartly
As you have only 140 characters and to make them meaningful you have to tweet smartly. Use shorter forms or synonyms for long words. For instance, replace words like “and” with “+” or “&.” Change numbers into digits, so use “7” instead of “Seven.” Use abbreviation like “RT” for “retweet,” “txt” for “Text,” and “SEO” for “Search Engine Optimization.”
In addition to it, drop pronouns like “we,” “they,” “which,” “that, “and “the” to save space and to place actionable words. Use URL shortener like Bitly and Ow.ly to shorten your links. Make every character count, read your sentence aloud to check whether it makes sense before you tweet.
Use Graphics, Videos, or Twitter Cards
According to a blog by Sandra Chung, promoted tweets with images or videos gain more than 300% engagement and 52% retweets.
You must have heard the idiom “a picture is worth a thousand words.” Therefore, use graphics in your tweets to make them more meaningful. If you want to share one of your highly rated blogs on SEO, then use a featured image aligned with your business theme containing vital information in form text (it could be your title too). People are more likely to explore the link in your tweet if it has a featured image attached to it. Therefore, use images that depict your business theme because it will let you differentiate your tweet from others and make your post easier to recognize. Apart from it, if you have something big to share that you can’t reveal within 140 characters limit, then use infographics.
Additionally, if you want to grab huge attention and want to make your post viral, then create engaging videos and embed in your tweets. Moreover, you can take advantage of the tools like Twitter cards to drive higher engagement rates.
Give Them a Reason to Stick Around
As a user, no one likes to read or tweet about the things that he or she already read numerous times. Today’s limited competitive space has no room for old-school tactics, tricks, and tips. People prefer to follow brands that post exciting tweets and provide valuable information. Therefore, think creatively and execute well.
For instance, if you are a digital marketing company, then you ask questions like, “Want to make your brand viral?” or “Want to know secrets of lead gen?” Doing so will increase curiosity of people who are running their organization and searching to the answers of these questions. They will reply to your tweets and expect your reply. Asking questions is an excellent way to catch people’s attention. Besides this, use fun words to make communications engaging and interactive.
Conclusion
Needless to say that Twitter is one of the simplest but a powerful marketing platform that let you promote your brand efficiently. Can’t tell if Twitter is going to increase its character limit but waiting till then is not a good idea. Therefore, follow the tips mentioned above to make most of the provided 140 characters.
By Ruchi Pardal, vice president of ResultFirst
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