Research from Prezi, the visual presentation platform, reveals the top factors that influence UK brand-side marketers when choosing an agency. According to the new study from Prezi, collaboration was the most valued quality in an agency, with more than three quarters (76%) of respondents saying they want agencies to act and feel like an extension of the in-house team.

Productivity was a close second place, with 73 per cent rating it as a top factor, while creativity came in third, with just under two thirds (63%) of marketers underlining its importance. However, the research also unveiled that expectations of agencies are higher than ever, with 78 per cent of marketers claiming they expect more from an agency despite tighter budgets.

The research coincides with the launch of Prezi Business – a new platform that includes all of the visual and conversational benefits of Prezi, enabling organizations to create presentations that bring together multiple stories that can be dynamically delivered based on audience's interests. The platform adds new tools to the existing presentation benefits, such as team and audience collaboration capabilities, engagement analytics, integration with Slack, and remote presenting. This is the company's response to a rapidly growing need: tools that enable openness and a two way dialogue.

When it comes to the all-important pitch process, Prezi's research found that high quality ideas are still the most important factor, valued highly by 70 per cent of survey respondents. However, three quarters (75%) of in-house marketers would consider rejecting a good pitch if it was poorly presented, with 91 per cent feeling that it would cast doubt on the agency's creative ability.

Agencies are facing a host of obstacles to justify why marketers should invest in a campaign. Our research showed that more than three quarters of respondents (78%) are considering bringing marketing in-house in 2016/2017. In the meantime, 71 per cent of marketers prefer to work with agencies on a project basis, rather than retainer agreements"

"Delivering better, memorable pitch presentations to cut through the noise and show an agency's value is more important than ever. We designed Prezi Business for scenarios precisely like agency pitches, where users need a more visual, collaborative, and — most importantly — conversational way to present" – said Peter Arvai, CEO and co-founder of Prezi.

Prezi Business enables openness and teamwork over hierarchy and silos, as well as the modern customer's desire for conversations rather than one-way experiences. The new platform includes all of the visual and conversational benefits of Prezi, enabling organizations to create presentations that bring together multiple stories that can be dynamically delivered based on audience's interests. New, business-ready features include:

● Advanced Collaboration – Co-editing and commenting features supports real-time collaboration and eliminate the need for version control, allowing users to talk to each other directly in their prezis, no matter their location. Prezi Business also stores presentations in the cloud, letting users sort, select, or link them together from a single location. This content can then be shared with colleagues for collaborative development, and with customers who may then bring it into their own organizations to continue to the conversation as needed.

● Prezi Analytics – Real-time analytics give organizations feedback to help sales and marketing departments focus on customers with the highest need. Presenters can employ real-time usage data to determine when to follow up with a prospect, or learn which topics resonated with their audience. Managers can use the analytics leaderboard to track their entire team's performance and improve productivity.

● Integration with Slack – Slack gives Prezi Business users a unique way to enhance collaboration on the presentations they build through the communication channel that has significantly improved business productivity. Prezi users can now receive Slack notifications when someone has commented on their prezi; when someone has shared a prezi with them; and when someone has edited their prezi. It also sends notifications when their prezi is being viewed and analysed so they can get real-time feedback from their audience.

● Remote HD Presenting – Every Prezi Business customer gets their own password-protected virtual meeting room, where they can host remote presentations to be viewed by anyone, anywhere. Remote presentations are smooth and unpixelated. They can be viewed or presented in HD, without the need for screensharing software.


About Prezi

Prezi is the presentation platform that helps you connect more powerfully with your audience and customers. Unlike slides, Prezi's single, interactive canvas encourages conversation and collaboration, making your overall presentation more engaging, persuasive, and memorable. 

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