Clear Channel is one of the UK’s leading Out of Home media owners, with over 40,000 advertising sites right across the country. We pride ourselves on being the place Where Brands Meet People and can trace our UK roots all the way back to 1936 when we were founded as More O’Ferrall in London.
Since then, a lot has changed. Technology, for example, has quite literally changed the world we live in. Fortunately, having been around for over 75 years, we’re experts in change and we know that the needs of consumers – and therefore business owners and marketers - are changing faster than ever before. Reaching the right audience, in the right place, at the right time and in the right way, means an effective advertising experience for both brand and consumer. And that’s what Out of Home is all about.
Over the next 6 months, you’ll be seeing a lot more from us on here as we explore the evolving role of technology in advertising, the endless creative possibilities in Out of Home media and the benefits Out of Home provides – not only to businesses, but also to the communities we operate in. As a proud media partner of Integrated Live, we’re also looking forward to sharing our advertising insights with over 10,000 of you in November – as well as learning from some of the best in the business over the two-day event.
In the meantime, you’ll find us keeping a laser focus on our iconic Adshel brand, which has long been synonymous with the 6-sheet advertising you’ll have seen on bus stops up and down the country; and the digital transformation of our nationwide estate – which is all underpinned by clever tech called Play iQ (our very own ad management platform).
For us, digital transformation means the nationwide roll-out of our digital 6-sheet product, Adshel Live; our super-premium digital brand, Storm; and the digitisation of our retail estate – which includes Sainsbury’s and Asda. It will also mean the transformation of UK high streets with our introduction of beautiful and modern payphone kiosks, complete with exciting advertising opportunities and public services like Wi-Fi and journey planners. All this, combined with our unique understanding of consumers, technology and cities, is how we plan to achieve our vision: to Create the Future of Media, Out of Home.
For more information, visit Clear Channel UK
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