- 4 December 2015, 08:00 in Digital Marketing

Top 5 Things That Marketers Need to Know About the Internet of Things

1. The IoT is not just a fridge ordering milk

Ignore the gimmicks and focus on what is important – your brand and your consumers. When applied properly, the IoT can create relationships with consumers based on contextual services and experiences. Explore areas such as connected home, connected store, and even creating smarter products that come packed with digital services. It removes the need for shouty advertising and constant interruptions on devices...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 3 December 2015, 17:00 in Digital Marketing

Are you Making the Most of Your Marketing Technology?

The $22.6 billion marketing industry wasn’t front of mind for Bill Gates when he stated...


- 3 December 2015, 08:00 in Digital Marketing

Omnichannel was the Biggest Black Friday Winner

This Black Friday shoppers went online, rather than storming the stores. Black Friday saw internet sales pass the £1billion-a-day mark for the...

- 2 December 2015, 08:00 in Digital Marketing

Why 2016 will be the Year for Interactive Video in the Workplace

With the wealth of information available today, people are struggling to consume traditional content. As a result, the one question increasingly...

- 1 December 2015, 10:00 in Digital Marketing

Being Successful on Mobile

On 19 November 2015, Raja Saggi, head of B2B marketing at Google UK, delivered a presentation to a packed out theatre at the third Digital Marketing...

- 30 November 2015, 10:00 in Digital Marketing

Facing up to the HTML5 Reality

We’re currently facing a serious skill shortage in the digital advertising world for HTML5 expertise. Why has this happened? Well, let’s...

- 27 November 2015, 17:00 in Digital Marketing

5 Industries That Should Embrace Vehicle Graphics

When it comes to promoting your business to a large number of people within your local area vehicle graphics are amongst the best to invest in. For...

- 27 November 2015, 15:00 in Digital Marketing

Barriers to Effective Personalisation

Data analytics and personalisation technology utilises detailed customer insight to make suggestions or highlight certain items and content based on...

- 27 November 2015, 11:00 in Digital Marketing

Black Friday: How Online Video will give you the Competitive Edge

As Black Friday weekend approaches, offering retailers a great opportunity to kick-start the Christmas buying period, we take a look at how video can...

- 27 November 2015, 09:00 in Digital Marketing

A Look Towards 2016: The Retail Experiences of the Future

This year's Digital Marketing Show taught us a lot about how far brands have come with implementing digital technology into their stores, but also...

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