- 16 April 2020, 11:00 in Digital Marketing

How the legacy of Covid-19 will lead to long-term positive changes for future working practices and behaviours

From recessions to tsunamis, businesses across the globe are used to preparing for interruptions. Whilst many of us contained in our homes - potentially for months - attempt to adapt to the dramatic and unparalleled impact that the pandemic is having on both our professional and personal lives, it's worth considering how some of this influence will evolve into lasting changes.

Of course, no one knows exactly what the future holds...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 14 April 2020, 12:04 in Digital Marketing

The rise and success of agile platforms

As the number of touchpoints continues to grow, reaching customers has never been so easy....

- 13 April 2020, 11:50 in Digital Marketing

A digital marketer’s guide to customer identity and access management

As the digital economy continues to expand, customer expectations are higher than ever. Providing an optimal user experience (UX) is now...

- 10 April 2020, 11:35 in Digital Marketing

Why great marketing is the key to M&A success

Companies pursuing M&A deals nearly always have a strong growth rationale for their potential merger. They may be looking for an expanded market...

- 9 April 2020, 13:25 in Digital Marketing

Navigating the ‘new normal’: how to enable secure home working

Before the current health emergency, many organisations had equipped themselves well to support remote and mobile working, recognising the...

- 8 April 2020, 11:43 in Digital Marketing

The Data Privacy Battle: Direct Marketing and AdTech Must Act Now

Ever since the GDPR was introduced, businesses from every industry have had to rethink and reshape their sales and marketing strategies to ensure...

- 7 April 2020, 09:36 in Digital Marketing

Overcoming the challenges to successful AI personalization

It’s an incredible statistic that 98% of visitors to your website leave without buying or moving forward in their customer journey. This is in...

- 3 April 2020, 11:00 in Digital Marketing

Mobile ads: Why the right balance of content and context is more important than ever

As COVID19 keeps people indoors – and people are rightly following social distancing measures to help protect ourselves and others during this...

- 2 April 2020, 11:30 in Digital Marketing

Defining digital - what consumers expect from a “Digital Experience”

Digital experiences make up the entire range of interactions consumers have with businesses across digital channels, devices, and platforms. These...

- 30 March 2020, 09:07 in Digital Marketing

Why Multi-Dimensional Personalization is Worth the Investment

In my last blog post, I examined the increased importance of personalisation strategies and what it takes to create an effective, multi-dimensional...

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