- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 26 April 2018, 08:00 in Digital Marketing

Don't Call Time on Social Media

Organisations should not dismiss social media as simply a tool for marketing. During a crisis,...

- 24 April 2018, 11:26 in GDPR

Employee Rights Under GDPR

Personal data means all data concerning individuals and that means not only customers, but, for example, suppliers and staff. At the recent GDPR...

- 24 April 2018, 08:00 in Features

‘Let me Entertain you’, Brands Should say

The smell of freshly ground coffee. The taste of your favourite tortilla. The feel of a new book in your hands. There are some experiences the...

- 23 April 2018, 08:00 in Features

Why Motion Design Should be Front and Centre of Digital Marketers' Minds

It is usually straightforward to source an interesting image when attempting to attract consumers’ attention in a website, email or social...

- 10 April 2018, 08:00 in Features

How Influencer Marketing is Following in the Footsteps of Digital Music

It’s safe to say that influencer marketing as an industry is well on its way to maturity. In the last five years, the use of social media...

- 6 April 2018, 08:00 in Features

Start-Ups Spend Less Than a Day Per Month on Marketing

A lack of experience or knowledge, being too short on time and the belief that marketing won’t be beneficial to their business have been...

- 5 April 2018, 08:00 in Customer Experience

How to Ensure AI Doesn't Make Your Customers Hate You

No marketing plan aims to create chaos for consumers, but marketers must be cautious about how their AI-powered outreach actually operates in the...

- 3 April 2018, 08:00 in Adtech

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if they were able to more effectively...

- 1 April 2018, 09:00 in GDPR

GDPR and PECR for marketers

Data protection and marketing are so closely interconnected that no marketing plan involving data can move forward without getting data protection...

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