- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 September 2017, 07:30 in Features

Why Marketers Should Harness Spoken Word Innovation

Until very recently, our online interactions have always revolved around screens. We have used a...


- 5 September 2017, 08:30 in Features

The Power Behind People-Based Marketing

We are all aware that marketers today use a number of channels to reach consumers with people-based marketing arguably the approach of choice for...

- 5 September 2017, 08:00 in Social Media

Slicing the Social Media Cake: Putting Budget Behind Audience Segmentation

Social media is all about sharing, right? Tastes, ideas, activities, facts, networks – we want ours to be known, and we want to know...

- 5 September 2017, 07:30 in Features

How Machine Learning Can Unlock Data Insights for Marketers

In the second of a three-part series, I'm looking at how machine learning for marketers should focus upon learning from data sets in order to be...

- 4 September 2017, 08:30 in Customer Experience

Moving Beyond Old-fashioned Customer Engagement

Today’s customer is different. They are particular about where they spend their money. They aren’t as loyal as they once were and if you...

- 4 September 2017, 08:00 in Features

Will Siri Kill the Email Marketing Campaign?

Siri, Alexa, Echo and other intelligent assistants are fast becoming part of the family. They simplify our home lives and are learning to anticipate...

- 4 September 2017, 07:30 in Customer Experience

The Essential Role of Unstructured, Human Data in Customer Experience

For over 500 years, scholars and art historians have debated whether or not the woman in the Mona Lisa is smiling. Detailed analysis suggests that...

- 1 September 2017, 08:30 in News

Consumers Fed up with Irrelevant Brand Communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research. The...

- 1 September 2017, 08:00 in Data

Successful Marketing in the Digital Age is Data-Driven

The days when marketers could rely on light data when analysing and evaluating the performance of campaigns are long gone. According to...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS