- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 September 2017, 08:00 in Features

GDPR: The Opportunity for Marketers

The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018, giving...


- 11 September 2017, 07:30 in Adtech

Could Blockchain Fix the Flaws in Programmatic Advertising?

Programmatic ad buying, an algorithm-heavy piece of software to purchase advertising online, as opposed to the traditional process that involved...

- 8 September 2017, 08:30 in Social Media

Snapchat’s Not Just for Kids Anymore

Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to...

- 8 September 2017, 08:00 in Features

Trust Makes the Marketing World go Round

When it comes to brand engagement, consumers are cynical. We want to know why we should give our money, time, and primarily our trust, to one...

- 8 September 2017, 07:30 in Social Media

Social Media is Becoming the Dominant Form of Travel and Attraction Recommendations. Or is it?

In a digital environment where nearly everything is shared on social media, long trips and weekend getaways are not to be excluded. Travel, tourism...

- 7 September 2017, 08:30 in Search

Why Website Load Speed is Important for SEO

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Nowadays, everyone’s in a hurry, and the...

- 7 September 2017, 08:00 in Features

Using Technology to Measure the ROI of Influencer Marketing

Influencer marketing is becoming an increasingly important part of the marketing mix for brands seeking to get cut-through in a competitive media...

- 7 September 2017, 07:30 in Social Media

Social Media Essentials for Small Businesses

If you’re running a small business, your marketing department may be relatively small to non-existent, so the world of marketing and social...

- 6 September 2017, 08:30 in Adtech

Why Advertisers Need to Use Data and People to Fuel the Creative Process

If you’ve been staring into the future and wondering when the great war of Man vs the Machines may kick off, you need look no further than the...

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