- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...


- 25 September 2017, 08:00 in Features

Nearly a Quarter of Digital Marketers Don’t Track Marketing Spend

 John Wanamaker’s infamous quote – ‘half the money I spend on advertising is wasted, the trouble is I don’t know which...

- 25 September 2017, 07:30 in Features

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Business guru Peter Drucker famously once said that the purpose of business is “to create and keep a customer”. Such a simple...

- 22 September 2017, 08:30 in Social Media

4 Top Tips for Navigating the Forever-Changing World of Social Media

Will social platforms be around for years to come? I believe so. But perhaps not in the form we know now. The social media landscape is constantly...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order to secure present and future success. At the same time,...

- 22 September 2017, 07:30 in Data

Personalising the Customer Experience Post-GDPR

Whether signing up to social media accounts, paying bills online or making purchases, we regularly give up all sorts of data about ourselves, without...

- 21 September 2017, 08:30 in Content

The Misunderstood Marketing Power of Whitepapers

If you’re the type of person who thinks whitepapers are just thinly-veiled sales tools then you’re exactly the type of person who needs...

- 21 September 2017, 08:00 in Adtech

The Secret to Making Retargeting Ads for the Mobile Era

It should come as no surprise to discover that the internet is now mostly mobile. Things have been going that way for a while and 2016 marked the...

- 21 September 2017, 07:30 in Adtech

Google and Facebook Dominate UK Digital Ad Market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two...

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