- 12 February 2020, 06:30 in Customer Experience

Customer Data Platforms, what’s coming next?

The collection and mining of customer data has become an essential component of most businesses marketing strategies. According to a report from Forbes Insights and Turn, 64% of marketers agree that data-driven marketing is crucial to success in a hyper-competitive global economy.

Businesses are already using marketing technologies to automate time-consuming manual tasks, provide better insight into the ROI of their campaigns and to target and attract new and existing...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 6 June 2019, 09:00 in Marketing automation

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels...


- 28 May 2019, 09:00 in Social Media

Snapchat: spying allegations are “wholly inaccurate”

Multiple employees have said to be allegedly abusing their access to private user data, Motherboard reveals. According to two former employees,...

- 16 May 2019, 09:00 in Email Marketing

7 Tips for a Successful Email Marketing Campaign

On a daily basis, consumers find themselves receiving automated emails from companies trying to promote their products and services to increase their...

- 9 May 2019, 08:15 in Digital Marketing

Mobile phone data breach could be largest in Canada’s history

Freedom Mobile, the fourth largest mobile telecommunications network in Canada has suffered a data breach that has left customers data vulnerable....

- 8 May 2019, 10:00 in Trust

Apple doesn’t want your data, Tim Cook says

Apple’s boss, Tim Cook, has underlined his company’s positive data attitudes again by reminding the world of the tech giant’s...

- 7 May 2019, 09:30 in Social Media

Facebook comes under fire at IAPP Summit 2019

Speaking at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit in Washington DC this week, Facebook came in...

- 3 May 2019, 08:00 in Data

Google to “auto-delete” users’ web browsing history

As the tech giants adapt to more stringent cultures and laws surrounding user privacy, Google is to give its users the ability to have their search...

- 2 May 2019, 10:00 in Social Media

The Future Is Private

At Facebook’s annual developer conference, F8 Mark Zuckerberg stood in front of a large screen in front of 5,000 developers and...

- 1 May 2019, 09:00 in Mobile

Apple denies pulling parental controls to gain competitive foothold

Apple says it took the decision to remove a number of parental control apps from its store due to concerns about security and privacy, reports...

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