- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 13 December 2017, 14:33 in GDPR

Data quality and data management under GDPR

With less than half a year to go before the EU’s General Data Regulation Policy...


- 13 December 2017, 08:00 in Social Media

Virtual Reality and the Future of Social Media

While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will...

- 12 December 2017, 08:00 in Features

Marketers, Drop the Megaphone

My laptop, mug and mobile. Everywhere in my office space, I see branded content. Go outside and it just becomes even more overwhelming. Anywhere you...

- 11 December 2017, 08:00 in Features

Power of Live-Streaming is Being Under-Valued by Marketers

Today, 100 million internet users will watch live video. Last year, the world saw an 80% increase in audiences watching video live on a computer...

- 8 December 2017, 08:00 in Digital Marketing

Consolidation, Innovation and GDPR: What 2018 Has in Store for Marketers

The New Year is approaching fast and it’s going to be an eventful one for marketers. Between ensuring readiness for the General Data Protection...

- 7 December 2017, 08:00 in Content

Vlogging for a Better Future

Video and vlogging as a format is used very differently among UK brands, some more successfully than others. Argos have their #GetItNow hashtag and...

- 6 December 2017, 12:01 in Features

The state of B2B Marketing Automation: tips to go Beyond the Basics

Never has marketing automation been more crucial for marketers across every business sector. Marketers need to understand the tech advances that are...

- 6 December 2017, 11:57 in GDPR

How will GDPR affect Email Marketing?

With less than six months to go until this landmark legislation comes into being, the General Data Protection Regulation (GDPR) is going to...

- 6 December 2017, 08:00 in Mobile

Tap Into the Power of Mobile by Understanding Audience Behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with...

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