In the digital era, the most successful companies will not only be at the cutting edge of product innovation, they will be the ones who use social media as a part of their overall global business strategy.

Social media allows different departments to build meaningful relationships with customers, partners, employees and influencers. These relationships are what delivers customer satisfaction, and ultimately drives revenue.

With 93% of marketers using social media for business and a recent survey of CMOs showing social media’s share of the marketing budget is expected to double in the next five years, the development of a sound social media strategy is essential for businesses looking to thrive in the digital era.

With so many networks and platforms on offer, getting your business on the right social networks and developing content that will really cut through with your audience can be a daunting and somewhat confusing task so we’ve provided a 5-step guide to building a successful social strategy for your organisation.

1) Clarify Your Business’ Social Media Goals

Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable and these goals tie in with your overall sales, marketing and productivity goals

2) Audit Your Current Social Media Status

You need to assess your current social media use and figure out which social media sites your target market uses in order to decide which platforms would be most beneficial for you. A great way to do this is to invite current customers to complete online surveys where you can collect demographic and social media information

3) Develop Your Content Strategy

Now you’ve got a better idea of your business goals and current presence on social media you should be able to develop a comprehensive content strategy. This should include the type of content you want to post on social, the frequency, target audience and how you intend on promoting the content. Creating an editorial calendar is a great way to do this, listing the date you intend on posting blogs, Facebook posts and tweets. You can use HootSuite to schedule posts to as many platforms as you’d like

4) Use Analytics to Track Progress

HootSuite analytics allows you to track your campaign’s performance and generate customised reports. By matching your analytics with your business goals you can examine data that measures specific progress towards your objects to ensure you’re on the right path

5) Adjust Your Strategy as Needed

Once you’ve analysed your current campaign it is important to re-write your content strategy based on your analysis to reflect your new understanding and to develop your social media campaign

 

By HootSuite. 

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