Here are the Digital Marketing Magazine, we want to give you the best digital marketing hints, tips and advice from industry experts. But sometimes it's better to see a fresh, unique campaign in action. And when we see them, we love to share them.
This summer Cornetto launched its ‘love planes’ over the beaches of Spain and encouraged social networkers to declare their love in front of everyone.
The campaign saw the sky fill with messages of love as Cornetto asked fans to tweet their message along with #CornettoSkyTweets.
The most popular messages were then transported from screen to sky as Cornetto shared new messages every 15 minutes via three planes with Twitter-connected banners.
This is an idea that could be soaring over a beach near you as Cornetto plans to take the idea multi-country in 2014.
Do you love the love planes as much as I do? Let us know by tweeting @DMSLDN.
By Jonathan Davies, Editor of the Digital Marketing Magazine.
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