LinkedIn is a social media platform you’re probably familiar with. Designed mainly for business, it focuses on corporate content and making networking-style connections (‘linking in’).

Often misunderstood, LinkedIn is a great way to get your business in front of very specific audiences. Setting up advertising on the platform can put you ahead of the Google and Facebook crowd – as you’ll have the following benefits.

The B2B appeal

If you’re a B2B brand and you’re trying to net new audiences that need your product or services, LinkedIn advertising puts you where you need to be. Across 450 million users, 50% are likely to buy from companies they engage with via LinkedIn. 45% of members are in upper management positions, which means you can generate more targeted leads by getting your ads in front of decision makers.

Eighty per cent of all B2B leads generated through social media are from LinkedIn. To put it simply: this is the B2B marketer’s dream platform.

Sticking to budget

The LinkedIn advertising platform has a minimum daily budget you have to spend on your ads, but offers pay per click advertising (PPC) so you essentially get a guaranteed return on investment. What we mean by this is that you’ll only pay when people actually follow your ad.

When you set a daily budget and your ads exceed the costs, LinkedIn will not serve any more ads until the next day. You can also set those ads to be cost per impression (CPM), rather than cost per click – so if you’re all about brand awareness, you can rack up impressions.

Versatility

LinkedIn offers PPC advertising to suit a wide range of companies by providing different ad styles. Text ads, dynamic ads, display ads and sponsored content all make up the product offering on LinkedIn’s advertising page. This means you can set up a budget that suits you and find ads that fit your business. You can craft a content piece such as a LinkedIn post and then promote it via ads to increase your audience appeal, or use a more visually-led display ad.

Tactical targeting

LinkedIn, as a professional’s network, has data on professions and skills which can be utilised when targeting your ads. This means a business can specifically target a number of categories including: company industry, company size, job title, job function, degrees, skills, age and years of experience. This means you can create ads that get your brand in front of exactly who you need.

 

By Mediaworks

PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.

comments powered by Disqus