Generation Z, it’s a term you may not be aware of. The phrase refers to the people born after the new millennium, 14 year olds and younger who have far more experience with technology than any generation before them.
This is the generation who grew up with the Internet, who had their own personal computer in their bedrooms and owned a mobile phone from a very early age.
These are the consumers of the future, and thus are the focus of many marketers attention right now. So how much do we know about this new wave of consumer, and how do they differ to the generations that came before them. Global Messaging has done some research into the habits of this new generation and uncovered these interesting statistics…
- 81% use some kind of social media
- 72% want to start their own business
- 25% left Facebook in 2014
- 66% list gaming as their main hobby
- On average they have an attention span of eight seconds
So, how can businesses connect with this new breed of consumers?
As part of its research, we looked into some of the biggest success stories in marketing over the past couple of years and picked out its top four methods for digital marketers to use in the future - see below!
By Global Messaging.
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