- 12 August 2014, 11:00 in Social Media

Brazil’s Twitter Generation

Recently all eyes have been on Brazil as the global community coalesced around the FIFA World Cup. As one of the world’s fastest-growing social markets and home to the 2016 Olympics, Brazil is both a hotbed for sport and a natural attraction for global brands. In fact, it is one of South America’s most social-savvy countries, with 79% of internet users active on social platforms, according to eMarketer.

New social listening...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 August 2014, 17:00 in Social Media

The Befitting Brand: Ethical Use of Social Media in Business

Unethical practices and manipulation of social media by businesses continues to pose the threat of...

- 6 August 2014, 08:00 in Social Media

10 Benefits of Social Media for Business That Every Skeptic Should Know

Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world...

- 1 August 2014, 13:00 in Social Media

Become an Instagram World Champion: Master the Platform in Eight Steps

Major international sporting events are often followed by a fallout, and this year’s football World Cup has been no different. Arguments about...

- 31 July 2014, 13:00 in Social Media

Shall we go Social Shopping? 77% say yes!

This month Facebook announced they are testing a new ‘buy button’ to be added to brand’s newsfeed ads and page posts, designed to...

- 30 July 2014, 17:00 in Social Media

The Power of Storytelling in Social Media Advertising

Social media platforms such as Facebook provide a unique opportunity to deliver highly targeted advertising campaigns to an extremely engaged...

- 21 July 2014, 15:00 in Social Media

Why Facebook’s Mood Experiment Makes Sense from a Customer Experience Point of View

Last month, it was revealed that Facebook had been playing around with its users’ moods by altering what is in the News Feed. The purpose was a...

- 17 July 2014, 08:00 in Social Media

Social Media Engagement: YouTubers lead the way

For brands, a social media presence is no longer optional, as customers are asking for it, competitors are using it and it is an important service...

- 11 July 2014, 12:00 in Social Media

Facebook Breaks Communications’ Golden Rule with Study Scandal

Facebook’s recently revealed study in ‘emotional contagion’ provoked angry responses from many internet users – and a pending...

- 11 July 2014, 08:00 in Social Media

Is Your Organisation Ready for Social? Five Questions To Ask Yourself

Social and digital media are disrupting existing organisational models and ushering in new ways of doing business. But how can you tell if your...

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