- 23 September 2015, 10:00 in Search

Taking a Step Back and Looking at the Basics of PPC Search Targeting

With 40,000 searches made on Google every second us PPC marketers want to filter down these searches to be as relevant as possible. In this short article I am going to take a step back and actually attempt to visualise how we funnel down these 1.2 trillion searches a year to show the perfect ad to the customer. After all, with CPC and competition on the rise, we...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 September 2015, 15:00 in Search

A Crash Course in SEO for Digital Managers

Have you ever sat round a table while a SEO consultant baffles you with a...


- 18 September 2015, 17:00 in Search

Do your Search Results stack up against Google’s Q2 report?

On July 16 this year, Google published very strong Q2 results, leveraging in particular the continued success of YouTube and its core Search product...

- 15 September 2015, 13:00 in Search

International SEO And The Things You Really Need To Get Right

Trying to rank your website in Google and other major search engines in your own country is often hard enough, especially when you are aiming high...

- 19 August 2015, 08:00 in Search

The Rise of Negative SEO Attacks: What’s Coming and How to Defend Yourself

There is a rising trend in the industry which is catching brands completely off-guard. Negative SEO tactics are becoming a driving factor behind...

- 12 August 2015, 08:00 in Search

Making Sense of Google AdWords

Perhaps you found this article via a Google search. You wanted to learn a bit more about how Google AdWords can deliver results for brands, and...

- 7 August 2015, 08:00 in Search

Is Voice Search Slowly Revolutionising E-Commerce SEO?

Mobile Search Vs Voice Search The rise of mobile commerce has opened an array of possibilities for E-commerce managers, with a plethora of challenges...

- 29 July 2015, 10:00 in Search

Hitting the Optimise Button

Content management systems (CMS), like WordPress, Drupal and Joomla, have been hailed as the future (and present) of websites and SEO. They're easy...

- 22 July 2015, 15:00 in Search

The Next Stage of SEO

Search Engine Optimisation (SEO) has come a long way in the last five years, from being a dark art to an exciting mix of disciplines and tactics. If...

- 26 June 2015, 17:00 in Search

Why You Need to Stop Obsessing about being on the First Page of Google

People still approach SEO professionals asking them to get their business onto the first page of Google. Although a natural and acceptable thing to...

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