A new report by accounting company RSM announced that almost one in three European businesses are not compliant with the General Data Protection Regulation.
RSM conducted a survey with the European Business Awards and spoke to over 300 companies. It was noted that medium-sized businesses are “struggling to understand and implement” GDPR.
Since its implementation in May 2018, GDPR has introduced and enforced heavy fines for businesses failing to protect data and abiding by GDPR.
RSM identified that more than half of its respondents (57%) were confident that their business was in compliance with GDPR, whilst 13% weren’t sure.
Steven Snaith, technology risk assurance partner at RSM UK, said:
“With so much pressure on organisations to meet compex requirements, we saw GDPR fatigue setting in last year.”
He explained that businesses have become overwhelmed and have reverted back to their old ways.
However recent reports on high profile fines “have demonstrated that regulators across the EU are serious about enforcement. Businesses are scrambling to catch up once again”.
Earlier this month ICO issued a notice of its intention to fine British Airways £183 million following a data breach that was disclosed in September 2018.
GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at http://www.gdprsummit.london/
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