When a new customer subscribes to your website’s email list, you can’t really go to see them in person, shake your hand, introduce yourself, and offer them a coupon. Instead, your welcome email does the heavy lifting when it comes to welcoming your new customer into your community.
Done correctly, a welcome email can set the tone for your relationship with your loyal customer, and it can even increase your revenue. In fact, welcome emails have 320% more revenue per email than other promotional emails, in addition to an 86% lift in unique open rate. Take advantage of this opportunity by optimising every aspect of your email, from your subject line to the copy within.
The words you use in your subject line are the main deciding factor your customers use to determine whether or not they’re going to open the email. Words like “sale,” “news,” “bulletin,” and “video” all increase open rates. However, avoid “save,” “report,” and “webinar,” which decrease click-throughs.
Next, make sure that you send your emails in real time, as soon as the customer subscribes to your list. Doing this has been shown to increase transaction rates to more than ten times the transaction rate of welcome emails sent in batches. Also, send your email from a real email address (like steve@business.com) instead of a generic, no-reply email address. This way, your customers will be able to engage with your business.
Within the actual email, proofread your text to make sure you avoided spam trigger words, such as “prize,” “free,” “bonus,” “purchase,” and excessive exclamation points. Otherwise, your carefully crafted welcome email might end up in someone’s junk folder. Instead, turn to more persuasive words. “Because” has been shown to increase compliance with a given request, and “you” instantly personalises email copy while involving the reader in your story.
Finally, be polite in your welcome email. Explicitly thank your new customer for subscribing, and let them know how often they can expect to hear from you while requesting any other information you need to make your emails relevant to their preferences. Let them know about your privacy policy and give them instructions for how to “whitelist” your domain.
Your welcome emails are the first impressions your customer is going to get of your company’s communication. By optimising them, you’ll be able to start your relationship off on a good note and increase your company’s profits.
By Easy SMTP.
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