Like a car, your lead generation strategy can run smoothly if everything is operating correctly, but if one piece—even the smallest part — isn’t performing well, that can lead to a disaster and result in you losing leads.
That’s why we created the “Internet Marketing Lead Generation Ecosystem” infographic to help marketers understand how multiple online channels play a role in generating leads and sales. The infographic serves as a blueprint to:
Gain a better understanding of how online components work together in creating an effective online lead generation campaign;
Identify what holes are in your current lead generation strategy; and,
Discover new alternatives to optimize your current campaign.
By Brad Shorr, director of content strategy at Straight North
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