A well designed email marketing campaign can benefit a company in more ways than just making product announcements and making subscribers aware of any sales or promotions, or offering discounts. Instead, it is important to focus your energy on standing out. Break away from the typical marketing email that so many people leave ignored in their junk mail box, and entice recipients to not only open and read the email, but also engage with the brand.

Email marketing campaigns should be carefully developed based from a company's business goals, brand guidelines, mission, and community and customer research to generate new and exciting ideas.

Below you will find a few of the most useful tips for creating a memorable email marketing campaign that will make an impression on readers and produce results.

Branding

Every aspect of your email should be properly branded, making it easily identifiable to the reader. There are many areas of each email that should clearly convey who the email is from and display logos and slogans, including the subject line itself, throughout the body of the email and any thank you and unsubscribe pages associated with the content.

Creativity

Your email will be competing with countless others to grab your reader’s attention, so you will need to use eye catching creativity to make yours stand out from the masses.

Consider implementing various types of media such as embedded videos, different fonts, and other unique elements to help your message to convert. A creative piece of mail will not only get read, but will have a lasting impression on the reader.

Social media

Social media is so heavily integrated into every aspect of life that businesses should be considering this when reaching out to consumers. Links to social media profiles should be incorporated into the email content so readers can not only be made aware of the brand’s presence on social media sites, but be given the opportunity to interact and engage with it.

Exclusive offers and discounts

Your subscribers are an important part of your business, and should be treated as such. Occasionally it is a good idea to reward their loyalty with some exclusive offers, discounts, coupons and promotions, especially around key times such as holidays, coinciding with new product launches, or offering additional savings during big sales.

Providing these subscriber benefits offers consumers a great incentive not only to subscribe to your mailing list but also to actually read and interact with your content.

 

By Tom Tytek, Creative Spark. 

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