Many brands have already jump-started the planning of the most busy and profitable time of the year - the Christmas season. As retailers are beginning to update their templates or to create new ones for email campaigns that will capture consumers’ attention, blunders are likely to happen. Mistakes are not the end of the world; we’re all human. But hopefully, the tips below will help prevent an email oops from happening to you!

Create a Checklist

There are so many things to consider when creating a new email campaign that it’s easy for one piece to be overlooked. For each campaign, it’s a great idea to create a quick checklist of items to review before sending your message. Here is a short collection of items you may want to include on your list:

1. Are the From Name and Address correct?
2. Does the Reply To address actually work?
3. Have you reviewed your subject line and preheader?
4. Have you checked your email copy for spelling and grammatical errors?
5. Do all links go to the right place?
6. Are all images linked and do they have alt text?
7. Are the product info, descriptions and prices correct?
8. Are the items in stock?
9. Did you create a plain text version?
10. Is the email being sent to the correct list or segment?

Use an Inbox Preview Tool

The advantage of using this type of tool is it allows you to see what your email will look like on a variety of email clients and devices. It also allows you to audit your message and catch any errors in the images or links, while giving you suggestions on how to correct them. These tools give you the confidence that your email will look good for all of your subscribers.

Take Time to Proofread

Most email mistakes could have been caught if someone carefully reviewed the message before it was sent. So take a second and ask yourself if you actually proofread your message. This will also help prevent unsubscribes from users distracted by grammatical or spelling mistakes.

Send a Test Message

This is a no brainer. It’s your last chance to catch any errors before the email goes out to your subscribers. Set up an internal list, add a few reviewers to it, and send the message. The more eyes on your campaign, the better!

Taking the steps above will help you avoid a few headaches this festive season and drive more revenue with less stress and more joy. A little extra time spent on quality control can go a long way!

 

By Saima Alibhai, Client Services Manager at Bronto Software.

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